Woodin, Africa’s number 1 retail brand is a true African brand inspired by African culture and art. The brand is the first of its kind that offers a contemporary and wholly African fashion range for style savvy individuals. Their limited edition fabrics, ready-to-wear outfits, and fashionable accessories are constantly evolving to define a new African fashion identity. 

The new ambassador for the brand Edem Fairre is a super model who has walked several runways across the country; worked with known brands and fashion designers in Ghana like Maxx international, Beige Capital Bank, Ernest Chemist etc.

She will work closely with the Woodin brand in Ghana for Connexion de Woodin collection campaign, interacting with consumers and encouraging the incorporation of attires made with African prints into everyday life.

Edem Fairre is a young and energetic model. She represents the spirit of the Woodin brand which is youthful, versatile, creative and African. In expressing her excitement about her new deal, Edem stated that

“Africans have a lot to offer the world. I’m excited to be a part of this because I believe in Africa and in our rich culture and I’m proud to be African, just like my Connecxion de woodin”.

See more photos of the collection below 

Brand: Woodin | @woodinfashion
Model: Edem Fairre | @edemfairre