Hollywood power couples Will Smith and Jada Pinkett are launching a new media venture, Westbrook Inc. It is a cross-platform holding company formed to execute the Smith Family’s global content and commerce business strategy.

The company, Westbrook Inc., will begin launching content later this month.

“We are so excited to announce this new venture and fully immerse ourselves in all areas of the media and entertainment space,” the couple said in a statement. “With our incredible team of family, chosen family, and longtime business partners, Westbrook Inc.’s mission is to spread positive ideas, art, and products that entertain and empower the greatest number of lives, inspiring the next generation of artists to do good in the world.”

Pinkett Smith, who co-hosts Facebook’s Red Table Talk along with daughter Willow and mom Adrienne Banfield-Jones, is set to appear in the upcoming film Angel Has Fallen.