Whatsapp Is Introducing Ads to its status and May Remove End-to-End Encryption

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Facebook has confirmed that ads will be coming to its messaging platform  WhatsApp in 2020, as part of the app’s ‘Statuses’.

Mark Zuckerberg, who acquired Whatsapp in 2014, has been working on its monetization strategy ever since the app belonged to Facebook, but his plans were never made concrete due to the initial agreement with Acton and Koum, which promised that Zuckerberg would not monetize the app for at least five years. That is all coming to an end as the five years are expiring, and Facebook is forging ahead with some changes to the app in 2020.

The announcement came at Facebook’s annual Facebook Marketing Summit in the Netherlands, with slides showing how ads will look within the app photographed by attendee and head of media at Be Connect digital marketing agency, Olivier Ponteville.

You can see the photos for yourself in the tweet below, shared by social media commentator, Matt Navarra.



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