Catering to women of different shapes and sizes, I.M.A is a new affordable lingerie brand that has just released its first amazing collection.

According to the statement following the release:

“Its motto is to create lingerie that makes women feel comfortable in their skin with flattering cuts and comfortable fabrics that allow women to gracefully embrace their bodies. Founded by lingerie enthusiast Ibiyinka Ibru, I.M.A was created to counteract the narrative that lingerie should be bought for someone other than you to see, feel and enjoy.

With the motto “Do it to Feel Good!” I.M.A is fully equipped with a team of intimate apparel experts who are dedicated to helping customers find the perfect fit. I.M.A’s collections are size inclusive, offering a range of bra sizes from 32A to 36D.

I.M.A promises to make women feel powerful and confident through their lingerie, by defying industry standards about beauty. They are tenacious and passionate about creating items that have premium quality, excellent fits and comfortable fabrics.”

See more photos of the lookbook below.

Instagram: @ima_lingerie