Trending FaceApp Owned by Russian parent company Wireless Labs, FaceApp is a popular mobile app allowing users to add visual effects to photos of their faces to alter their facial expressions, look, and appearance of age.

FaceApp have been downloaded by more than 100 million people via Google Play on the Android platform, and by over 50 million people across other platforms including Apple’s iOS. It was launched in 2017.

You grant FaceApp a perpetual, irrevocable, nonexclusive, royalty-free, worldwide, fully-paid, transferable sub-licensable license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, publicly perform and display your User Content and any name, username or likeness provided in connection with your User Content in all media formats and channels now known or later developed, without compensation to you. When you post or otherwise share User Content on or through our Services, you understand that your User Content and any associated information (such as your [username], location or profile photo) will be visible to the public.

That may not be dangerous and your likeness may stay on Amazon servers in America, as Forbes has determined, but they still own a license to do whatever they want with it. That doesn’t mean the app’s Russian parent company, Wireless Labs, will offer your face to the FSB, but it does have consequences, as PhoneArena’s Peter Kostadinov says:

You might end up on a billboard somewhere in Moscow, but your face will most likely end up training some AI facial-recognition algorithm.