UK Based streetwear company Cool African Merch has just launched its debut collection, and we absolutely love it.

According to a statement from the brand:

“Inspired by Africa’s historical and contemporary culture, the cool African debut collection serves up a layer of meaningful durable designs on sustainable garments this summer.

Based in the United Kingdom with an online store and ASOS boutique, we aim to serve our immediate diaspora community and the African millennials around the globe in search of high quality, sustainable product that carries meaning and subtly delivers cultural impact.”

See more photos of the lookbook below.

You can shop the brand on ASOS and on their website