Uber’s “flying car” project Elevate came whizzing back into view today with a number of key announcements about where it will first appear, who will be working on it, and how this futuristic service will look when it ultimately takes off.
In a speech at the Web Summit in Lisbon today, Uber’s head of product Jeff Holden announced that the company is adding a third city, Los Angeles, to its list of places where it hopes to pilot its aerial taxi service by 2020. LA joins Dallas-Fort Worth and Dubai as cities announced to be working with Uber on the program.
Holden also said that Uber has signed a Space Act Agreement with NASA to create a brand-new air traffic control system to manage these low-flying, possibly autonomous aircraft. And to round it all out, Uber released a glossily produced video to demonstrate what using its aerial taxi service would look like from the perspective of a working mom who just wants to get home to her kids.