In recent times, Afro-pop rave of the moment, Burna Boy has opted to share his thoughts on issues ranging from local artists jumping on international record deals to musicians getting excited about generating huge numbers on streaming platforms.
On the international deal gist, he said he feels “so sorry” for the Nigerian artists “jumping into these international deals”. As if the Fates had other plans in store, Tiwa Savage announced her new arrangement with international music stronghold, Universal Music Group.
When asked her thoughts on Burna’s opinion about Nigerian artists and international deals, the music star said she think he “is absolutely right”.
She says: “I think it’s important for artists to be 100% sure and aware of what they’re getting themselves into, especially when it comes to contracts. Burna is 1000% correct. People took it out of context, maybe. It’s a great advice to any artist: make sure you see your lawyers and do your personal research.”
“It took me a year to conclude this deal. It took that long for a reason. It took a year to convince them that I don’t want this and I want that and this is the reason why. They understood. I feel blessed in the position I’m in. I have an amazing deal with UMG and I agree with Burna that while we’re pushing Africa to the World, we need to be careful that we don’t lose ourselves. I think that’s what he’s trying to say,” she adds.
The former first lady of Mavin Record agrees that you won’t always get 100% what you want from any deal, so, there may be advantages and disadvantages of international deals.
“It depends on what you’re looking for as an artist and what stage you’re at in your career. It’s important to not get lazy or comfortable as an artist when you sign a deal. You have to work your way to become priority. You have to put your talent to work and sacrifice time. I believe every contract can work in your favour. However, make sure you don’t get into a bad deal in the first place,” she states.