Tinder-owner Match Group announced during an earnings call late last week that the company is going to be launching a lite version of the mobile dating application “soon.”
The app will officially be called “Tinder Lite,” similar to other Lite apps in the market, an will aim to address the needs of users in places where factors such as data usage, bandwidth, and storage space are pressing concerns.
Match Group CEO Mandy Ginsberg was noted saying “…We are excited about the Tinder Lite app that will be coming soon. It’s a big step forward addressing the needs of consumers [in Southeast Asia]. Tinder Lite will be a smaller app to download. It will take less space on your phone, making Tinder more effective, even in more remote areas or regions.”
Tinder has a particularly strong presence in India where internet penetration is on the rise and access to mobile data still comes at a premium price tag.