The Weeknd Announces New Creative Facility For Toronto Artists

Entertainment
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Following his recent appearance on the cover of TIME magazine, Toronto-born singer The Weeknd has announced a new ‘creative and digital incubator’ for artists and entrepreneurs in his hometown. The project was co-founded by Abel Tesfaye and consulted alongside La Mar Taylor and entertainment marketer Ahmed Ismail with the aim to “tools, contacts, funds, and freedoms” for local talent.

According to the press release, Weeknd wishes to help artists “activate their own talents and translate them into sustainable skills.” The project will open in downtown Toronto this fall, check HXOUSE for more details.



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