Electric automaker Tesla has reached a major milestone, in this third quarter outselling mercedes.
benz in the US. Tho its been a very grumpy month for t he CEO Elon Musk resigning as chairman.
The Silicon Valley upstart outsold long-established German luxury automaker Mercedes-Benz during the July-September period in the U.S., Jean Baptiste Su, principal analyst with Atherton Research, says in a report in Forbes. And the company could soon outsell another venerable car maker, he says.
As the Palo Alto, California, high-tech automaker hits its production stride, it hopes to cement itself among the heavy hitters in luxury vehicles.
Sources also claim that Tesla’s boosted production has allowed the Californian company to deliver 83,500 vehicles, nearly matching the number of cars produced in the entirety of 2017.
“When they were just producing the model S and X, they were a niche automaker that really didn’t strike fear into the hearts of automakers,” said Jeremy Acevedo, manager of industry analysis for website Edmunds.com. “But now with the Model 3 hitting its production stride they are eating some of these manufacturers’ lunch.”
The Model S and X vehicles, which can cost more than $100,000, have been status symbols. But the Model 3, which typically runs about $55,000 out the door, has put Tesla on the radar of average car buyers.
Tesla’s ascension is not surprising, said Akshay Anand, executive analyst for Kelley Blue Book. “Tesla has done a wonderful job building its brand and creating buzz, so much so that it almost seems to transcend automotive at times and enter the ‘lifestyle’ brand fray along with the Googles and Apples of the world.”
Despite a bumpy month or so for Tesla CEO Elon Musk, the electric-car company could be hitting a straightaway.
Tesla sold 69,925 Model 3, S and X cars in the U.S. during the third quarter, compared with the German automaker’s 66,542 vehicles (excluding commercial vans), says Su, who is also a tech columnist for Forbes.
And in this current quarter, Tesla may be able to surpass another rival, BMW, which sold 71,679 vehicles in the third quarter, he says.