Revealed in a blog post, this new feature allows users to share tracks to Instagram Stories. The featured tracks that artists aim to promote are shared as a link that appears within Stories, and to actually listen to the audio, users must click the “Play on SoundCloud” link, which will then redirect you to the SoundCloud app in order to listen.
According to SoundCloud, every month its creator community shares tens of millions of SoundCloud links and screen shots across social media platforms. With this new Instagram integration, those creators will now be able to more seamlessly promote their new music.
The new SoundCloud and Instagram feature began rolling out to users on Tuesday and is available on the latest versions of the SoundCloud and Instagram mobile apps on iOS and Android.