Soulja Boy has signed a deal worth $400 million with World Poker Funds Holdings.
According to Billboard, the rapper signed five year endorsement deal with the company, which refers to him as ‘one of the most influential urban entertainers and artists on social media today’.
“I invest in things I understand,” said Soulja Boy. “I enjoy music, and of course gaming. Being an influencer is a form of currency. Having portfolio diversification is critical if you want to be an effective brand ambassador. With regards to World Poker Fund, I believe in its strategy, its team, the vision, and management’s ability to target its financial goals.”
World Poker spokesman, Mathew Bird expalained why the rapper’s worth the deal.
“We no longer are fed content from major news networks—we seek it out and consume it by individual influencers that enrich our lifestyles,” said Bird. “Soulja Boy represents the best of the best and we are already seeing the impact from his presence.”
$400 million deal confirmed. I still they think they low balled me though. I was thinking 2 or 3 billion..
— Soulja Boy (@souljaboy) May 1, 2016