Serie A players took part in an Italian campaign against domestic violence by wearing red marks on their faces this weekend

The red stripe is the symbol used for the movement against domestic violence, driven by Italian humanitarian organisation WeWorld Onlus, the players’ association and the Lega Serie A – and so players and referees in the top tier will bear the mark across their cheek in this weekend’s fixtures.

Juventus superstar Cristiano Ronaldo, Napoli captain Marek Hamsik, Inter Milan striker Mauro Icardi and AC Milan goalkeeper Gigi Donnarumma are just four of the big names to be involved in the campaign, which is in its second year.

The hope is now that the campaign will continue to build momentum, and help bring such an important message to the public, and it could perhaps be publicity stunt used in other leagues in other countries, and maybe even other sports.