Rolls-Royce bosses have ditched an ad that showed rapper Skepta in one of their motors without a seatbelt – after a backlash by road safety campaigners.
The footage showed the grime artist being chauffeured around in a £360,000 Phantom model while creating a song with a fellow musician.
He could be seen coming up with ideas while being whisked around Switzerland, against the backdrop of the banks of Lake Lucerne and mountains.
But safety chiefs were shocked when the promotional video was seen showing Skepta unbuckled in the car – despite that he was in the back.