Big Sean who dumped adidas for PUMA has been unveiled by the German brand as the Global Ambassador for its classics line. Sean will first be the face of the PUMA Classics campaign set to launch this summer before working to design an exclusive collection with the brand that is set to drop in the spring of 2018.
The rapper will sport styles from the Classics line and rock the German brand during his upcoming ‘I Decided summer tour’.
According to PUMA’s global director for brand marketing Adam Petrick, “We are thrilled to have Big Sean on board. Anyone who’s followed him throughout his career will know that his talent goes beyond music. His passion for creativity and individuality is very strong. We’ve already kicked off the design process with Sean and we’re glad to see a fusion of his unique style and PUMA’s sports heritage coming through. We’re very pleased to welcome Sean to the PUMA family.”