Nike released the advert, titled Dream Crazy, in September last year. It featured the former NFL quarterback and the slogan: “Believe in something. Even if it means sacrificing everything. Just do it.”
The Nike controversial advert has won the award for outstanding commercial at the Creative Arts Emmys.
Kaepernick hasn’t appeared in any other Nike commercials, and he recently generated the biggest headlines for Nike in connection with the company’s decision to pull a limited edition shoe that wasn’t tied to him or their partnership.