It was used commonly on his Nike clothing but now Federer has walked away from the sportswear giants.
Nike were believed to be paying him £7.5million a year while UNIQLO have come to the table with a contract believed to be almost three times more at £22.5m.
Federer emerged on court at Wimbledon wearing UNIQLO clothing for his first-round clash with Dusan Lajovic but his RF logo was nowhere to be seen. That’s because Nike own the rights to it and, at the minute, Federer is not allowed to use it.
Speaking at Wimbledon recently, Federer discussed the branding: “The “RF” logo is with Nike at the moment, but it will come to me at some point. I hope rather sooner than later, that Nike can be nice and helpful in the process to bring it over to me. It’s also something that was very important for me, for the fans. They are my initials. They are mine. The good thing is it’s not theirs forever. In a short period of time, it will come to me.”
Despite the rocky-sounding relationship, Federer did reveal that he could sign a shoe deal with Nike. At Wimbledon, the Swiss player wore Nike sneakers on-court as UNIQLO do not produce tennis footwear. “For now, I will be wearing Nike. They have shown interest to have a shoe deal with me, as well. Ties are not broken there. I have deep roots with Nike. I’ve had a great relationship over the last 20 years. But everything is open.”