Manchester city and England attacker Raheem Sterling has received support from sportswear giant Nike following his criticism of elements of the written press in the UK, amid allegations the Manchester City player was racially abused by a Chelsea fan.
The new campaign is reminiscent of Nike’s “Just Do It” campaign with Colin Kaepernick which was unveiled earlier this year. The black and white image of Sterling is overlaid with text reading “Speaking up doesn’t always make life easier. But easy never changed anything.”
The campaign comes after Sterling publicly spoke out against the UK media, and how coverage of young black players could “fuel racism an aggressive behaviour” following racist abuse by Chelsea supporters.