Liverpool have announced a huge £80million per year kit deal with manufacturers Nike and their possible concept kits are lush to look at.
But the club was told that the rarity value of their kit deal becoming available, combined with the prominence of the Liverpool brand – driven by manager Jurgen Klopp and star players Mohamed Salah, Virgil van Dijk and Roberto Firmino – strengthened their ability to secure a deal to put them in the same realm as football’s global elite.
Liverpool’s managing director and chief commercial officer Billy Hogan has said: “Our iconic kit is a key part of our history and identity”.
Boston-based New Balance, Liverpool’s official kit supplier since the 2015-16 campaign, said they should have been allowed to match Nike’s offer.
“As a brand, Nike reflects our ambitions for growth, and we look forward to working with them to bring fans new and exciting products”, he said further.
The US sportswear company replaces New Balance who sought to match the financial terms of the deal through the courts.
In October 2019, Liverpool FC won a legal battle over the United States company, which challenged the proposed switch to Nike.
Liverpool’s deal with Nike is rumored to be worth around £80 million a year (approximately $105.5 million).
New Balance had argued it had triggered a clause in the current deal that would allow it to maintain the contract for another five years if it matched the terms of any competitor’s offer.