Subscription services are the hot new thing with premium automakers right now. Cadillac, Porsche and now Volvo are all rolling them out, and the folks at BMW and Mercedes refuse to be left out of all the fun. The two German manufacturers are planning to launch limited pilot programs this year to test the business case for this new kind of car ownership.
Subscription services, for those who don’t already know, allow access to a car for a monthly fee that includes insurance, maintenance and the ability to switch cars. Most of these services are geared toward high-end clients with costs in the thousands of dollars per month. Volvo disrupted the subscription model by offering its all-inclusive-except-for-fuel Care By Volvo program for just $600 per month and only offering the choice between two trim levels on just one model according to CNet