Nigerian menswear brand Koch House releases their new collection tagged Sprezzatura and we believe this will take any gentleman’s style to the next level.

According to the brand, the theme for the collection Sprezzatura, is a homage to the subtle art of effortless slay. The creative director of the brand Nonye Nkwocha says that this collection is their attempt to infuse old Italian fashion with contemporary looks.

“Koch House tries to fuse an old Italian fashion art style with modern contemporary looks. With an image of a sophisticated man in mind, the new collection serves to showcase how to effortlessly look dashing either as an intending groom or a gentleman in a well-tailored suit without an effort.

“‘Fashion is expressive! Fashion is subjective and dependent on the individual style and comfort areas of the person in particular.’

“These are some of the popular beliefs everyone goes by and works with as their defense when picking fashion items and accessories in preparation for an event or an outing. This is somewhat true to an extent but then again there are important components that make every piece beautiful. This is because they possess some important but subliminal attributes that we can all identify as beautiful but are subconsciously lost in the grand view of things or an overview of the person as a whole.”

See more photos of the lookbook below.

Credits
Designer: Nonye Nkwocha ( @sir.koch )
Brand: Koch House ( @KochHouse_ )
Models: Ben Lugo Touitou ( @bentouitou), Floyd Igbo (@floydweirdsurname )
Photographer: Tobi Harry (@thxiv.media)
Stylist: George Nkem (@iamgeorgenkem)