Keeping Up With The Kardashians returns for a 10th season and from the premiere video, the new episode is packed with more drama than ever. Kendall Jenner was teary-eyed expressing her feelings about her controversial Pepsi commercial which received backlash for commercializing political protests and trivializing the tensions between minorities and law enforcement in America.

In between sobs, Kendall said to her sister Kim Kardashian,

“It’s a huge company. Michael Jackson’s done it. Britney Spears has done it. Beyoncé has done it. Pink … I trusted everyone. I trusted the teams. But after I saw the reaction and I read what people had to say about it, I most definitely saw what went wrong.

I feel really bad that anyone that anyone was ever offended … This was taken such a wrong way. … I have no idea how I’m gonna bounce back from it.

I would never purposely hurt someone ever. … If I knew this was gonna be the outcome I would have never done something like this. It was so like, I just felt so f–king stupid.”

Kim later advised her to be real and honest about the controversy and to look at it as an opportunity to grow.