The singer signed these deals in order for his debut album to get a global distribution and penetration.
The singer will tour African continent for a series of exclusive performances, album release parties and the filming of a BBC documentary, which will chronicle his homecoming journey to Nigeria.
On the album, Jidenna said, “The record as a whole represents all my experiences of the many worlds I’ve lived in and traveled through from Lagos to Los Angeles”
Jidenna will storm Africa in late August. Starting with Nigeria, he will host an exclusive album launch event in conjunction with TRACE TV, featuring a live performance at Hard Rock Cafe in Lagos, grant interviews with Nigeria’s leading radio stations and lifestyle publications; and begin filming an exclusive documentary to be produced by BBC international and True Africa, about his journey back to his childhood crib in Enugu, Nigeria.
The singer will also storm South Africa for a promotional tour which will include interviews with leading radio stations and lifestyle publications; as well as an album launch party and a special showcase in conjunction with TRACE TV.