Rapper and business man jay z known as Shawn Carter has continued to extend his business portfolio as the Roc nation boss has been named puma president of basketball operations . over the past few years Jay z Roc Nation has ventured into sports mangemnet with NBA stars Kevin Durant and Jeremy Lin and also manchester united forward Romelu lukaku under his management.
The brand hasnt signed any player since Vince Carter left for Nike in 1999.
In his new role, the rapper is expected to assist with the brand’s creative direction and product as well as recruit both basketball players and fellow artists to Puma.
Puma and Jay-Z first collaborated a year ago when the label provided shoes, shirts and other merchandise for the rapper’s 4:44 Tour.
“We’ve been working with Roc Nation for quite some time. They’ve been great partners to us for several years. We’ve done many different deals with many different ambassadors,” Adam Petrick, Puma’s global director of brand and marketing, told Complex, adding that the President of Basketball Operations gig “was something [Jay-Z] wanted to be a part of.”