Instagram is in the process of building a new standalone app that will be dedicated to shopping exclusively according to verge the new shopping-only app from Instagram might be christened IG- Shopping. The exclusive shopping app will allow the users to browse collections of vendors they follow on the social media account as well as make purchases directly with the new app.
sources familiar with its development say Instagram believes it is well positioned to make a major expansion into e-commerce.
The new Instagram app is believed to be in the early stages of development, with no official announcement that it will even launch as of yet.
More than 25 million businesses already have Instagram accounts, and 2 million of them are advertisers, Facebook Chief Operating Officer Sheryl Sandberg said on the company’s most recent earnings call. Four in five Instagram users follow at least one business.