Instagram is adding the ability to post content to multiple accounts,The feature is currently rolling out to iOS users It will help influencers and other users save time.

but there’s no official confirmation yet on whether it’ll arrive on Android as well. Currently, users need to switch profiles within the app to post content to their other profiles on Instagram.

The new feature, being called ‘self regram’, is well suited for influencers, business account managers, and others who maintain multiple profiles on Instagram. The feature is rolling out globally on the iOS app. The Facebook-owned company had previously introduced resharing via its Stories format.

Once the self regram feature is rolled out to your account, you’ll be able to use it while sharing a new post. After selecting a photo or a video and applying your favourite filters, you’ll see an option to ‘Post to Other Accounts’ under the location field. You can choose to post the same content by selecting the relevant accounts.

 The feature is expected to save a lot of time for Instagram users who like to post the same across all their profiles. For those who run multiple personal accounts, this could be a useful feature as well.