Gucci is back with a new set of Glen Luchford-shot imagery, after recently releasing its tailoring campaign with Harry Styles. 

The Fall/Winter 2018 campaign focuses on the “Gucci Collectors,” a fictional collective inspired by “eccentric personalities who passionately seek out paintings, antiques, rare objects and other vintage collectibles.”

The Fall/Winter 2018 collection itself was unveiled at Milan Fashion Week alongside baby dragons and severed heads back in January. This imagery features pieces from that collection – including the oversized SEGA sneaker and collaborative New York Yankees loafers — in rooms dedicated to collectibles ranging from fine art to toy cars. Take a look through the campaign imagery above, and expect it to arrive at stockists later this year.

See more photos of the campaign below.