Fendi has tapped North West, Kim Kardashian and Kris Jenner to star in its new Peekaboo campaign.
The photo spread celebrates the 10th anniversary of the house’s Peekaboo bag which has been debuted in a mini size by North.
The ladies pose in a Malibu grass field dressed in signature monogram pieces from Fendi. Five-year-old North is all smiles cuddling up to her mother. Kim sports the brands logo sock boots while Kris tote the original style of the Peekaboo purse.