Canadian hip hop music star Drake and music executive Scooter Braun have bought stake in 100 Thieves, which is a lifestyle, apparel and eSports brand founded by famed pro-gamer gamer Matt “Nadeshot” Haag. 100 Thieves participates in tournaments all around the world for games like League of Legends, Call of Duty and Fortnite and it looks like Drake and Braun plan to break into million-dollar gaming industry.
With Matt’s [aka Nadeshot] experience, talent and vision as a professional gamer, he and his team have built one of the most authentic brands in the ever-evolving gaming space,” Braun said in a statement. “We are honored to join the 100 Thieves family during this exciting phase of their professional journey. I personally could not be more thrilled for 100 Thieves. This is just the beginning.”
Along with becoming co-owners of the company, the “Nonstop” rapper and Braun have also signed on as strategic advisors. It’s not Drizzy’s first time collaborating with Nadeshot. 100 Thieves recently teamed up with the Toronto native to place gaming stations on site during his Scorpion Tour.
Drake previously collaborated with 100 Thieves for the use of custom gaming stations on his Scorpion tour, and is in the process of developing an apparel collaboration.
100 Thieves to date has gained more than $25 million in funding from a number of high-profile investors, from the Cleveland Cavaliers to Salesforce CEO Marc Benioff to Dropbox CEO Drew Houston.