Former San Francisco 49ers quarterback  Colins Kaepernick is the face of Nike‘s latest ad campaign, two years after kneeling during the national anthem made him the face of protest in the NFL.

Kaepernick posted the image on twitter  from Nike’s new “Just Do It” campaign on Monday. The advertisement features a close-up shot of the quarterback’s face and reads, “Believe in something. Even if it means sacrificing everything.”

According to ESPN Rovell, Nike has been paying Kaepernick all along and “waiting for the right moment,” which is now. Nike signed Kaepernick in 2011, but has not used him over the past two years.

“We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward,” Gino Fisanotti, Nike’s vice president of brand for North America, told espn.

The picture has sparked so much outrage amongst Nike fans as some critics have started burning their Nike products.