Coming after the initial announcement made back in August that Chanel would be launching its first-ever men’s makeup line, BOY DE CHANEL, we now get our first look at the inaugural collection’s premier campaign.
Starring Korean star Lee Dong-Wook, the actor is announced as the face of the campaign and embodies the ethos of the collection: a person liberated from restrictions with a state of mind that celebrates fluidity and an art of living. You can browse through the full campaign in the gallery above, as well as a collection of behind-the-scenes imagery.
While the luxury brand has primarily focused on developing makeup collections for the female consumer, it has recently announced a new makeup line dedicated to male beauty enthusiasts.
Check out more pictures below.