The US Trademark Trial And Appeal Board have sided with Beyoncé after a Massachusetts wedding planner attempted to block her attempt to secure the intellectual property rights for her daughter, Blue Ivy.
The wedding planner, Veronica Morales, reportedly owns a business named Blue Ivy Events, which she founded prior to Blue Ivy’s birth in 2012. Morales filed a “notice of opposition,” claiming that the similarity of the names would create a “risk of confusion between the two.”
Since Blue was born, Beyoncé and Jay-Z have worked to secure trademarks of their daughter’s name for everything, including books, shampoos, video games, and more, according to Law and Crime. Morales argued that the couple had no intention of creating products under these trademarks, but wanted to prevent others from using the name citing an interview Jay did in 2013 where he seems to underscore the need for trademarks.
Beyoncé’s legal team countered Morales’ claims, stating that it was unlikely that anyone would confuse “a boutique wedding event planning business and Blue Ivy Carter, the daughter of two of the most famous performers in the world.”
The TTAB have however sided with the Carters calling Morales’ block “unnecessary and a waste of time” stating there was “no evidence suggesting they are related in a manner that would give rise to the mistaken belief that they emanate from the same source.”