Beyoncé took her social media channels to share a video and two photos promoting her upcoming Ivy Park x Adidas collection. The creative partnership was first announced in April and will finally be arriving on Saturday, January 18.
The full range of sneakers and apparel have not yet been unveiled but rumors suggest that there are at least four different sneakers in the works, including two Adidas Nite Joggers, one Adidas UltraBoost and the Adidas Samba that Beyonce teased last month.
The partnership also serves as the catalyst for the singer to relaunch Ivy Park, the athleisure company she co-created and is now the sole owner of after buying out Topshop billionaire Phillip Green in November 2018.
“It is a dream come true to re-launch IVY PARK as the sole owner,” Beyoncé previously said of the launch. “My team has worked hard with the adidas team in bringing my vision to life for this first collection and I am grateful and proud. From the accessories to the clothes and footwear, I wanted to design and re-imagine pieces that serve as favorite armor for anyone who acknowledges the strength in their individual style and lives freely and boldly.”