Adidas announced today that it has entered a multilayered partnership with Beyonce. The deal, according to Adidas, will inspire and empower “the next generation of creators, driving positive change in the world through sport and identifying new business opportunities.”

In a statement, Adidas said the partnership will yield co-created performance and lifestyle products, as well a “unique purpose-driven program focused on empowering and enabling the next generation of athletes, creators and leaders.” It will be driven by meaningful and rich storytelling, according to Adidas, and help the singer relaunch her Ivy Park brand. (Ivy Park was founded by Beyoncé and Arcadia Group chairman Philip Green in 2016.)