Aston Martin Will Offer Next Level Customization of the Valkyrie

Automotive
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Accoring to Bloomberg, British luxury sport car manufacturer Aston Martin, will be offering customers that buy its multi-million dollar Valkyrie hypercar, the opportunity for unparalleled customization opportunities on their orders.

Aston Martin’s chief creative officer Marek Reichman told the outlet that all 150 buyers will not only be able to select the paint and materials used for the seats, dashboard, headliner and trim but also be able to customize the reflectivity of the body panels and wheels. Taking it one step further, once a decision is made by the customer, a 1-to-18 scale model is produced and if it isn’t up to par, the process is revisited until the client is satisfied. Reichman revealed that one customer has already gone through 10 different versions of a one-off color.



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