Amazon is shifting its long-term priorities to invest less money in indie films and more in commercial films, according to a new report from Reuters. Reuters spoke to people familiar with the matter who say this is part of a new programming change in line with what Amazon’s TV arm is already doing: moving its priorities away from low-budget.
Now, instead of focusing on prestige, Amazon hopes to grow its number of viewers with more broadly appealing movies. But it’s not going to ignore smaller-budget films entirely, according to Reuters. As Reuters points out, Amazon Video Direct often inks smaller deals for streaming-only films that won’t go to theaters.
As Sundance continues throughout the week, Amazon’s film priorities might reveal themselves a little more.